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Iliberry: The Roman jewels of Granada

Álvaro Fernández Ruiz de Pascual

TFEBA Product Design
Portada

The tourism sector is the mainstay of the current economy of Granada. This project aims to create a line of jewelry, based on the historical resource of Iliberri, the Roman Granada. The resources of the Roman past of each district (sites) are identified and a piece is proposed for each one. These pieces are the protagonists of a tourist and exhibition experience entitled "Iliberi, the Roman Granada". Through the investigation of the resources, the target audience and the current market, a viable product, experience, marketing and branding strategy has been proposed to implement it today.

The product has been conceptualized from tangible references of the Roman sites, creating a collection of high jewelry stamps inspired by these references, as well as the function and form of the stamps of Ancient Rome.

The project addresses the entire process of design and development of the rings. The high jewelry collection, developed through the conjunction between digital manufacturing and traditional ancestral jewelry. And a production of costume jewelry pieces that will complement the main product, offering the opportunity to reach a wider market.

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