BA Product Design
Product Design is a multidisciplinary training, open and in line with the requirements that the current technological society requires. Versatile and adaptable to a large multitude of professional sectors, it is a degree that allows the student to orientate his own professional career, in a world where traditional professions disappear and new employment options are opened.
Think about the products you use everyday. Most of them are useful, attractive and seemingly very simple.
However, even the simplest products are much more complicated than they may seem. Not only must these products be conceptualized and designed, they must also be manufactured.
A product designer is someone who designs the appearance of different types of products, from mobile devices to vehicles. Initially, the product designer receives a vast amount of information about a new product, including its use, target market and functionality, and create models of what the real product will be.
They also have to work with usability for the product, so it's not all about aesthetics.
Although many product designers work with a variety of different elements, most specialize in a particular type of products, especially if they work for a particular company.
Redesign is also part of their work, over the same design improvements are made in order to increase the functionality and efficiency of the product.
It is possible to work on new products or improve existing ones, and use the knowledge of technology, materials and manufacturing methods to improve the design and usability of an element.
The job involve:
At ESADA students work alongside engineers, artists and modellers, conducting researches on real projects and developing real proposals. In the last few courses they will develop feasibility studies of the designs to ensure that it is cost-effective.
As a product designer, the general tasks to be faced are:
- Comply with customers to establish design instructions, including concept, performance and production criteria
- Working on ideas as part of a team or developing design concepts that use CAD (computer aided design)
- Participate in multidisciplinary team meetings
- Sketching initial design ideas
- Identify the suitability and availability of materials
- Production, detailed drawings and final specifications using computer software (CAD), including parts lists and costing
- Making samples or work models or using computerized prototype equipment
- Test the concept of computerized or physical modelling design
- Materials, processes or market research
- Organizing meetings and liaising with engineers and other departments, such as marketing, to discuss and negotiate appropriate production processes, costs and trade problems
- Travel to customer's production facilities and evaluate the feasibility of production
- Make presentations such as managing high-level design or clients, either by bidding for a contract or by submitting design proposals
The product designer is a professional capable of projecting, analyzing, investigating and determining the physical and formal properties and qualities that characterize his productions, defining the shape, configuration, quality, performance, value and aesthetic significance, social and environmental impact. Innovation is seen as an absolute necessity throughout the EU and in our country in particular. Product Design is one of the tools to manage innovation in the company and that has usually been faced without the necessary rigor. This has generated a lack of interest in the matter by the business sector. These concepts (assimilated in other parts of Europe) are already changing in our country, and it is increasingly understood that Product Design improves the competitiveness of the company.
In short, a designer focused on designing objects that improve our environment, combining functionality, aesthetics and ergonomics.
In practice, what are the career opportunities of a Product Designer?
- Designer in multidisciplinary studies, for a company or as independent personnel
- Designer of objects for the home: furniture, lamps, textile, cutlery, etc.
- Product designer; Appliances, street furniture, jewelry, toys, packaging, etc.
- Business management and industrial production, craft or self-production
- Strategist, systems or services designer
ESADA, being a private centre, is not in charge of conducting access tests; this is the responsibility of the Ministry of Education of the Junta de Andalucía.
For each call, June and September, the School will prepare a course to meet the needs to access these studies.
The access tests are divided in three different exercises. The first two develop during the first day of the call for tests and the third during the second day. Exercise 1 has a value on the final grade of 50% while the remaining two add up to 25% each, without having to approve the three parts to pass the exam.
Academic Fees and Scholarships
As students of an official degree, you have the right to apply for the scholarships of the Ministry of Education for post-compulsory studies, as well as those of the Regional Ministry of Education (ADRIANO).
Being studies within the European Space of Higher Education, it is possible to choose the Erasmus + Scholarships both to study abroad and to do international internships.