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Digital marketing and web design. Peer-to-peer proofreading

Personal branding and Digital Footprint

The project entitled "Personal Branding and Digital Footprint. Peer-to-peer correction" involving students from the Bachelor's Degrees in Graphic Design, Fashion Design, Interior Design and Product Design who were taking the subjects "Digital Marketing II" and "Marketing and Web Development II" during the second semester of the 2021/2022 academic year.

The aim of the project was twofold: on the one hand, for the participating students to begin to work and develop their digital footprint with a view to their professional future, and on the other hand, to learn first-hand what is involved in correcting a real project.

A collaborative work methodology was followed between the two subjects involved, sharing part of the syllabus and exchanging lectures from the teachers. The project was corrected by means of an established rubric, in which all the students assessed their classmates.

The development of the teaching innovation project has resulted in all the participating students starting to create their own personal branding.

Myrta Lavesa and Luis Lara