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Concept

Journal of design research and innovation

Graphic design for women

Packaging Analysis for Menstrual Products. Case: 2022 Menstrual Cups

Abstract

This paper aims to analyse the packaging of menstrual products, taking into account that they are indispensable for women in their cycle days. Within this range of products, menstrual cups stand out. A quantitative analysis of the packaging of the most sold menstrual cups in 2023 will be carried out, looking at the colors, shapes, typographies, materials and textures to see if they respond to the particular state of women on those days. There are numerous studies that investigate the advertising of this type of product, but there is no analysis that explains how the packaging design is adapted to the situation of women during menstruation. This research aims to fill that gap and provide data on this. The conclusion reached is that the most superficial needs of menstruation have been taken into account in the designs observed, but without delving into a more realistic design. The environments evoked are far from reality and therefore from the understanding of women in those days.

María Barrio Ferrer

Concept Magazine Vol. 2 - 2023