Digital Marketing and Fashion Communication
The ESADA Master's Degree in Digital Marketing and Communication for Fashion Companies is designed for you if you want to acquire the skills to create innovative and effective strategies in the fashion industry, using advanced communication techniques and cutting-edge digital tools.
The objective of the Master's is to turn graduates and fashion industry enthusiasts into qualified professionals, placing them in development teams, in order to obtain visible results in projects relevant to the industry.
The final project of the master's degree involves the design of a digital marketing plan, in collaboration with the execution of a side event that will present an emerging brand in the fashion market. This project aims to unite synergies between the different roles that form part of the world of fashion brand communication.
If you are passionate about fashion and want to become an expert in digital marketing and fashion communication, this master's degree is perfect for you. Join our community and start shaping a future full of possibilities!
Marketing and communication are tools that connect fashion brands with their audience, creating an authentic and lasting communication.
Coli Adamuz is a Journalist, graduated from the University of Seville, and specialises in corporate and institutional communication, influencer marketing and PR. She also holds a Master's degree in Communication Management and a Master's degree in Teacher Training.
In her long professional career of 18 years, she has worked in media such as: ABC, RNE, Canal Sur and Agencia EFE; and in the press departments of the Congress of Deputies, the Ministry of Culture of the Community of Madrid, the Ministry of Innovation and Science of the Regional Government of Andalusia, among others.
Within the content of the Master, Coli Adamuz will teach the subject Fashion Journalism; where our students will learn to write clear and effective press releases and to establish and maintain effective relationships with the media.
Sergio De Lázaro Creative Director and Co-Founder OTRURA
Born in Madrid and graduated in Law from the Universidad Autónoma de Madrid, Sergio De Lázaro has been involved in the fashion industry since 2003. He gained his professional experience working for renowned brands such as Hermès and Christian Dior, specialising in leather goods, tailoring, couture and haute horlogerie.
In 2016, he founded OTRURA, a Contemporary Fashion House in Spain that focuses on high prêt-à-porter and quality craftsmanship. The brand has been featured at events such as NYFW and Marbella Arts & Design, as well as being mentioned in prestigious fashion magazines such as Vogue, Harper's Bazaar and Elle. With a presence in international points of sale and digital platforms worldwide.
Lola Muñoz is a passionate fashionista with a degree in Law, who in 2012 fulfilled her dream of opening a Spanish fashion boutique in Albacete. Her shop, Lola Muñoz-Siguiendo Tendencias, offers personalised fashion with designers such as Amaya Arzuaga, Juanjo Oliva and others. In her professional career, she is also involved in round tables, colloquiums and events related to fashion, collaborating with Cadena SER, Radio CLM and The Fashion Route magazine.
One of the most representative projects of her professional career has been the organisation of the Ab Fashion Day(ABFD) event in Albacete, to promote Spanish fashion and the talent of local designers such as Ana Locking, Maya Hansen or Ulises Mérida. The ABFD has become the most important event in Castilla-La Mancha, growing thanks to the support of collaborators and attendees.
Both the boutique and the ABFD have received awards, such as the Mercurio Awards in 2013 and the San Juan Awards in 2017.