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Digital Marketing and Fashion Communication

You will learn to develop innovative and effective strategies in the fashion industry, analysing market trends and consumer behaviour. You will also be able to create advertising and branding campaigns, using digital tools and social media to maximise the impact of your marketing strategies.

Digital Marketing and Fashion Communication

You will learn to develop innovative and effective strategies in the fashion industry, analysing market trends and consumer behaviour. You will also be able to create advertising and branding campaigns, using digital tools and social media to maximise the impact of your marketing strategies.

Study Digital Marketing and Fashion Communication

The ESADA Master's Degree in Digital Marketing and Communication for Fashion Companies is designed for you if you want to acquire the skills to create innovative and effective strategies in the fashion industry, using advanced communication techniques and cutting-edge digital tools.

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The objective of the Master's is to turn graduates and fashion industry enthusiasts into qualified professionals, placing them in development teams, in order to obtain visible results in projects relevant to the industry.

The final project of the master's degree involves the design of a digital marketing plan, in collaboration with the execution of a side event that will present an emerging brand in the fashion market. This project aims to unite synergies between the different roles that form part of the world of fashion brand communication.

If you are passionate about fashion and want to become an expert in digital marketing and fashion communication, this master's degree is perfect for you. Join our community and start shaping a future full of possibilities!

Marketing and communication are tools that connect fashion brands with their audience, creating an authentic and lasting communication.
Raquel Nofuentes, Coordinator of the Master's Degree in Fashion Communication and Marketing

Syllabus of Digital Marketing and Fashion Communication

  • Analysis of the history of fashion and its evolution in society (2 ECTS)
  • Sociology and functioning of the fashion market (2 ECTS)
  • New digital formats in fashion communication (4 ECTS)
  • The fashion industry and the business of luxury brands (3 ECTS)
  • Production and organisation of events (5 ECTS)
  • Fashion journalism and styling (7 ECTS)
  • Video and photography (7 ECTS)
  • The fashion consumer (3 ECTS)
  • Marketing plan: definition and objectives (8 ECTS)
  • Digital marketing techniques and tools (4 ECTS)
  • Digital world and big data (7 ECTS)
  • Final master's degree project (10 ECTS)

The specific competences have been defined taking into account the fundamental rights and equal opportunities between men and women (Law 3/2007), the principles of equal opportunities and universal accessibility for people with disabilities (Law 51/2003) and the values of a culture of peace and democratic values (Law 27/2005).

  • Use a broad and specific vocabulary of communication and digital marketing of fashion brands.
  • Acquire a global perspective of the functioning and current needs of companies, linked to management and innovation in fashion management and communication strategies.
  • To learn the fundamentals for establishing marketing and/or communication strategies for a company, both internally and externally.
  • To develop a critical reflection on the concept of "fashion" and "marketing" in contemporary society.
  • Knowing the market and the fashion industry and the marketing of fashion brands, in order to analyse and interpret their trends, as well as to understand the mechanisms of operation of the distribution channels and the policies of the major brands in the luxury industry.
  • Know and apply the principles of sustainable development and corporate social responsibility.
  • Know and apply the ethical principles of communication as a framework of action for good professional practice.
  • Know the tools for the management of the different supports and channels used in fashion communication, offline and online, both in the media and in an agency or in the communication office of a brand.
  • Analyse, use and research the national and international panorama of fashion and beauty brands, the history and language of fashion and the fundamentals of fashion marketing.
  • Advise, communicate conclusions based on reasoned reasoning in the field of fashion communication and marketing to individuals and organisations, through communiqués and reports.
  • Plan and implement the work of a fashion communication agency, a showroom and organise events related to the sector.
  • Fashion and beauty content writing and creation of digital campaigns.
  • Corporate Image Management
  • Public Relations for fashion and beauty companies
  • Management and organisation of fashion and beauty events
  • Creation of content for social media
  • Online Communication
  • Communication manager for companies in the sector
  • Marketing manager
  • Sales and commercial director

Professional World Teachers

Coli Adamuz

Coli Adamuz is a Journalist, graduated from the University of Seville, and specialises in corporate and institutional communication, influencer marketing and PR. She also holds a Master's degree in Communication Management and a Master's degree in Teacher Training.

In her long professional career of 18 years, she has worked in media such as: ABC, RNE, Canal Sur and Agencia EFE; and in the press departments of the Congress of Deputies, the Ministry of Culture of the Community of Madrid, the Ministry of Innovation and Science of the Regional Government of Andalusia, among others.

Within the content of the Master, Coli Adamuz will teach the subject Fashion Journalism; where our students will learn to write clear and effective press releases and to establish and maintain effective relationships with the media.

Sergio De Lázaro

Sergio De Lázaro Creative Director and Co-Founder OTRURA

Born in Madrid and graduated in Law from the Universidad Autónoma de Madrid, Sergio De Lázaro has been involved in the fashion industry since 2003. He gained his professional experience working for renowned brands such as Hermès and Christian Dior, specialising in leather goods, tailoring, couture and haute horlogerie.

In 2016, he founded OTRURA, a Contemporary Fashion House in Spain that focuses on high prêt-à-porter and quality craftsmanship. The brand has been featured at events such as NYFW and Marbella Arts & Design, as well as being mentioned in prestigious fashion magazines such as Vogue, Harper's Bazaar and Elle. With a presence in international points of sale and digital platforms worldwide.

Lola Muñoz

Lola Muñoz is a passionate fashionista with a degree in Law, who in 2012 fulfilled her dream of opening a Spanish fashion boutique in Albacete. Her shop, Lola Muñoz-Siguiendo Tendencias, offers personalised fashion with designers such as Amaya Arzuaga, Juanjo Oliva and others. In her professional career, she is also involved in round tables, colloquiums and events related to fashion, collaborating with Cadena SER, Radio CLM and The Fashion Route magazine.

One of the most representative projects of her professional career has been the organisation of the Ab Fashion Day(ABFD) event in Albacete, to promote Spanish fashion and the talent of local designers such as Ana Locking, Maya Hansen or Ulises Mérida. The ABFD has become the most important event in Castilla-La Mancha, growing thanks to the support of collaborators and attendees.

Both the boutique and the ABFD have received awards, such as the Mercurio Awards in 2013 and the San Juan Awards in 2017.

School fees

Full Master's Degree



The registration fee will be 100% subsidised (it will cost €0) if you formalise your enrolment before 1 September 2024.

In addition, ESADA graduates who wish to take this master's degree will receive an additional discount.