BA Graphic Design
BA Graphic Design
Study Graphic Design
The continuous technological evolution and new media have created an enormous field of action for graphic designers. We live in a society with a high demand and consumption of graphic and visual communication, so if you want to be part of this world, studying graphic design is the right decision.
At ESADA you can study the Official Degree in Graphic Design, a qualification awarded by the Regional Ministry of Education and equivalent to a university degree for all purposes. These studies are part of the European Higher Education Area (EHEA) and are therefore valid internationally.
Our innovative Project Based Learning (PBL) methodology aims to produce professionals with a critical and analytical mindset, capable of developing a project from start to finish, of working in teams fluently and of defending their ideas and creations through the public exhibition of their proposals. We want learning to be meaningful and for our students to be able to manage their knowledge in an autonomous and professional manner, for which the integrated project is a fundamental tool, bringing together all the subjects in a common goal.
The projects are designed to enable students to progressively acquire all the skills necessary for the graphic design profession.
We integrate lectures by renowned professionals in the sector and organisations representing the cultural and commercial sector into our training at ESADA, bringing us closer to the real world of design.
Graphic Design offers us in each project the opportunity to do something new, to define identities, to transmit sensations through colour, form or typography, ...to communicate an idea, a thought or a feeling.
Graphic Design Syllabus
Typography II: From calligraphy to graffiti (5 ECTS)
Typography I: Composition (5 ECTS)
Expression techniques in Design (5 ECTS)
Representation systems (8 ECTS)
Vectorial representation (7 ECTS)
Visual Language (8 ECTS)
History of Design: centuries XIX, XX and XXI (4 ECTS)
History of the arts and aesthetics (4 ECTS)
Photographic documentation (5 ECTS)
Freehand drawing: Sketches (5 ECTS)
Creativity and Project Methodology (4 ECTS)
Typography III. Design and management (8 ECTS)
Material, technology and graphic production (8 ECTS)
History of graphic design (4 ECTS)
Spanish graphich design. Andalusia (4 ECTS)
Editorial design and layout (6 ECTS)
Visual identity design (6 ECTS)
Technical English (4 ECTS)
Scientific fundamentals applied to design (7 ECTS)
Eco-design and sustainability (4 ECTS)
3D construction (5 ECTS)
Anthropometry and ergonomics (4 ECTS)
Audio-visual Media (4 ECTS)
Ilustración aplicada al diseño (6 ECTS)
Photography Applied to Design (4 ECTS)
Web Design and Development (8 ECTS)
Motion Graphics (8 ECTS)
Design applied to packaging (5 ECTS)
Advertising campaign (5 ECTS)
Theory and culture of Design (6 ECTS)
Design management (6 ECTS)
Optativa 2 (4 ECTS)
Optativa 1 (4 ECTS)
Final Graduate Project (12 ECTS)
Practicum (12 ECTS)
Presentation and Project Rhetoric (3 ECTS)
Introduction to animation (6 ECTS)
Spatial Graphics (5 ECTS)
Interactive design (6 ECTS)
Graphic design, innovation and business (4 ECTS)
Information design (4 ECTS)
Optional (8 ECTS)
Specialisation in Digital Marketing
ESADA, aware of the revolution that digital marketing is bringing about in communications and the importance this has in the professional development of our students, has developed a specialisation in this discipline that all students at our school will be able to access.
Three subjects related to Digital Marketing are offered and the aim is for students to obtain the necessary knowledge to manage their own brand or to obtain an alternative outlet in the labour market, related to these new professions in demand:
- Subject I. Fundamentals of digital marketing,
- Subject II. Advanced digital marketing,
- Subject III. Digital Marketing: Monitoring and Analysis.
Students will be able to take these subjects within the optional programme of our study plans. At the end of the course, they will receive a certificate from the centre accrediting their specialisation in Digital Marketing.
As it is a regulated education, the regulations that develop the Higher Degree in Design in the speciality of Graphic Design establish a series of Specific Competences that the students must acquire, which are:
- Generate, develop and materialise ideas, concepts and images for complex communicative programmes.
- Master the formal resources of visual expression and communication.
- Understand and use the capacity of meaning of graphic language.
- Master the procedures for the creation of communicative codes.
- Establish organisational structures of information.
- Interrelate formal and symbolic languages with specific functionality.
- Determine and, if necessary, create typographic solutions appropriate to the objectives of the project.
- Know the channels that support visual communication and use them in accordance with the communicational objectives of the project.
- Analyse the behaviour of the recipients of the communication process according to the objectives of the project.
- Apply methods for verifying the effectiveness of communication.
- Master the technological resources of visual communication.
- Master digital technology for the treatment of images, texts and sounds.
- Know the economic, social, cultural and historical context in which graphic design is developed.
- Understand the legal and regulatory framework that regulates professional activity, occupational health and safety and intellectual and industrial property.
- Reflect on the positive social influence of design, assess its impact on the improvement of the quality of life and the environment and its capacity to generate identity, innovation and quality in production.
- Corporate and visual identity.
- Editorial design.
- Graphic production.
- Packaging design.
- Art direction in advertising.
- Audiovisual design.
- Television graphics.
- Multimedia design.
- Interaction design, web design.
- Environmental designer: graphics and communications applied to space.
- Design of didactic material.
- Research and teaching.
Access to the degree
Don't forget to visit the section Requirements to find out in detail what you need to study next year at our centre.