As it is a regulated education, the regulations that develop the Higher Degree in Design in the speciality of Graphic Design establish a series of Specific Competences that the students must acquire, which are:

• Generate, develop and materialise ideas, concepts and images for complex communicative programmes.
• Master the formal resources of visual expression and communication.
• Understand and use the capacity of meaning of graphic language.
• Master the procedures for the creation of communicative codes.
• Establish organisational structures of information.
• Interrelate formal and symbolic languages with specific functionality.
• Determine and, if necessary, create typographic solutions appropriate to the objectives of the project.
• Know the channels that support visual communication and use them in accordance with the communicational objectives of the project.
• Analyse the behaviour of the recipients of the communication process according to the objectives of the project.
• Apply methods for verifying the effectiveness of communication.
• Master the technological resources of visual communication.
• Master digital technology for the treatment of images, texts and sounds.
• Know the economic, social, cultural and historical context in which graphic design is developed.
• Understand the legal and regulatory framework that regulates professional activity, occupational health and safety and intellectual and industrial property.
• Reflect on the positive social influence of design, assess its impact on the improvement of the quality of life and the environment and its capacity to generate identity, innovation and quality in production.