La Alpujarra is undergoing a key transformation: attracting sustainable tourism and digital nomads as a way to revitalize its villages affected by depopulation. Beyond traditional tourism, the region is committed to offering quality of life to remote workers seeking connection, nature and balance. To this end, digital infrastructures, coworking spaces and sustainable accommodations, integrated with local life, are being developed.
Villages such as Bubión or Pampaneira are reinventing themselves as places where tradition and technology go hand in hand, marking a new model of rural life and work.
Key words: Digital nomad, sustainable tourism, digital transformation, repopulation.