This TFE starts from the reading of the novel based on real events 'El baile de las locas' by Victoria Mas from which we came to the conclusion that more than 100 years ago women were locked up in psychiatric institutions and called "hysterical" for the fact of wanting to have a 'voice' in matters such as marriage, family or studies.

This made women realize that having dreams was not for them. Through researching the book and everything that came out of it, we started reading another book that has also helped us develop the concept, 'El despertar de las musas' by Beatriz Luengo. In this book, the writer tells us stories of "women who have been behind a man" and in which the recognition has always been for her. Some because they could not sign their works, others because they could not study... they could not do many things, and all because they were women.

From then on, more women like the ones in the book were investigated, but this time they not only did not get the credit but also the "bad fame" and it is here where the phrase "for history and us hysteria" is found.

With this inspiration the brand Loretta Design was born, a feminist brand that wants to bring fashion closer to a public that flees from trends and wants to use the designs as a way of life. FOR ALL AUDIENCES - UNION - ALL - WOMEN.