The project proposes the creation of a new shoe store franchise, with a corporate image and design that will make the brand a benchmark in the sector.

Inspired by the concept of soul and light, the whole project revolves around the meaning and symbolism of these ideas. The soul is the beginning of life, without it we would be irrational beings. Each soul has a light, and that light allows us living beings to fulfill our vital functions, to speak, to feel, to walk... without light in our soul we could not live.

Our soul, sad and empty, full of darkness and loneliness. With the arrival of light, it brings us peace, serenity and tranquility.

Here our light is our shoes, try them on and come out of the darkness inside you.

Our store would be totally dark representing that soul. Throughout the store pedestals would be distributed for the exhibition of our shoes, and these would have a direct light on them to focus the product and draw the attention of customers.

With minimals, less is more.