This project consists of approaching the design of a shoe store for a commercial brand that previously has establishments in the sector nationwide. For this project there are three locations, all of them in the city of Granada. The first establishment is located in Recogidas street, with a useful area of 19 m², the second one is located in Socrates street, with a useful area of 52 m², and finally, the third one is located inside the Nevada shopping center, with a useful area of 72 m².

For the realization of the design, the brand identity will be taken into account, making it applicable to the different locations and identifiable in the eyes of the different clientele and competencies. In addition, we will seek to create an in-store experience.

The design: A fusion of two styles

For the design of the project, two different dance styles have been used, Ballet and Break-Dance, because the movement of the feet is fundamental in them. The contrast between these two dance methods has been used: elegance in the case of Ballet and an earthy and "dirty" touch in Break-Dance. The sensations caused by each of these styles have been reflected in the design through materials, shapes and colors.