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La Ligue: champagne with Belle Époque flavor

Helena Horrillo Sierra

1ºBA Graphic Design
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As a proposal for the creation of a winery and respective graphic image design for the annual EtiquetasNews contest, La Ligue has been developed.

La Ligue is a traditional French winery located in the state of Champagne, Reims. It has been producing champagne of the highest quality since 1900. The taste of this one will make you travel to the Belle Époque of Paris, to its nights full of glamour, luxury and sensuality.

The bottle represents the leg of a cabaret dancer of the time, playing with garters and cancanes. As the slogan on the label says, "Untie La Ligue and feel the taste of the Belle Époque", in order to drink champagne the consumer must first untie the garter from the bottle, making this moment not a simple action, but an interactive, special and sensual process.

The packaging is a small champagne-colored bag, which is quilted and refers to the characteristic cannons of the time.

Image gallery

foto publicitaria LaLigue2
foto packaging laligue_Mesa de trabajo 1
PANEL LaLigue
portada laligue_Mesa de trabajo 1
FOTO RESUMEN 3-01
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