Design of hypothetical IKEA sub-brand: VÄFT - barking in Swedish-. The image of the collection and brand of canine clothing based on homeless chic was designed.
In particular, the aim was to criticize the sale at high prices that did not correspond to the quality of these clothes, which were in principle discarded. Another important element in VÄFT was to highlight the amount of textile waste that we generate, therefore, the fabrics of the collection are reused from pieces that were going to end up in the trash. Logo, advertising images, flyers, etc. were designed. Based on IKEA's corporate identity and original style. This project was done together with fashion design students. Thanks to our fashion colleagues: Valeria, Juanjo and Daniela, for such a rewarding project.