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Black Swan, a double entendre in household goods
Agrifood Product

Omar Saker Saker

3ºBA Product Design
Portada Cisne Negro

This project is based on a critique of a type of behavior that is increasingly exhibited in society. A behavior that devalues life, that inhibits human beings, and that is currently the norm. The criticism of politically correct behavior was the inspiration because this type of behavior had an exponential increase in its manifestation in 2020. Exporting this idea to the world of catering, politically correct behavior in this area is etiquette. Considering that this project is based on creating a restaurant, the concept is based on a restaurant forcing diners to manifest the opposite of etiquette, the "anti-etiquette".


The restaurant called Cisne Negro is a gourmet seafood and fish restaurant. The menus and the user experience is completely based on gestures that are not well seen in a restaurant of this range. This collection consists of 6 plates, 3 made of clay, and 3 made of stainless steel. All the designs have curves to create a congruence, which in the end would be morphological, chromatic, and corporeal.


Each plate has its name, being these: Relax Station, Dipea and Balance, Framed, Shot and Swallow, Camp Smoker, The Steel Triad.


The name "Black Swan" comes from the Black Swan theory. Which is a metaphor that describes an event that is difficult to predict, beyond normal expectations, that ends up having enormous consequences. It was chosen because it fits the concept. The main goal of restaurants is to keep delivering to diners experiences and ideas that they don't expect.

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Cisne Negro, un menaje con doble sentido
Portada Cisne Negro