Concept
Journal of design research and innovation
Graphic Design and Packaging
Proposal for the coding of pharmaceutical packaging

Abstract
This project aims to design a proposal for graphic coding applied to pharmaceutical pack aging, with the purpose of creating a system that can be implemented by pharmaceutical production companies and that establishes guidelines to make packaging more intuitive, legible, accessible, and adapted to the needs of the end users older adults. It is a project that explores design in the pharmaceutical industry, gerontodesign, and the needs of this population group. This undergraduate thesis seeks to provide a solution to a current social issue: the difficulties faced by older adults in identifying medications due to poorly accessible packaging design. Through research and graphic design, a labeling proposal will be developed to facilitate this process. In the first part of the project, the objectives are defined, and the topic is contextualized. Here, the need for a project of these characteristics and the role of graphic design within it are justified. The target audience is studied through gerontodesign, focusing on their needs and the most common conditions associated with aging. In addition, research is conducted on the current regulations published in the Official State Gazette (BOE). The development phase then follows, where the proposed code is detailed, and a prototype is generated as a model. The evolution of the project is reflected in the graphic conclusions drawn from the research and their application to the redesign of the packaging of an existing pharmaceutical brand. Prototypes are created to present the final results in a practical and visual way.
