The main objective of this study is to analyse the graphic design of Holy Week posters from all Spanish provinces in 2024, as well as to examine how the religious, identity and cultural values of each territory are visually represented. To this end, research was conducted based on content analysis methodology, applying a quantitative approach that took the form of an observation sheet designed and applied to a corpus of 52 posters. The criteria for selecting this sample were the year 2024, as this was the most recent, and posters from all provincial capitals in Spain. The results show a strong presence of traditional elements, with a predominance of central religious figures, symmetrical compositions and dark and solemn colour ranges. However, a progressive introduction of contemporary resources is also detected, especially in the typographic treatment and iconographic simplification. There are notable differences between autonomous communities, with Andalusia and Castile and León tending most towards pictorial realism, while other regions experiment with more graphic or minimalist styles.