The LIFE AT PLAY collection explores the boundary between the fun and the dangerous in online video games, transforming a social issue into a message of awareness through fashion. Inspired by the visual universe of Monster High and the imaginary of Minecraft, the collection turns "monsters" into a metaphor for digital predators hiding behind innocent and colorful avatars.

A mix of pop and critical aesthetics

LIFE AT PLAY stands out for its combination of artistic styles such as surrealism, cubism, expressionism and pop art. Geometric shapes, vibrant colors and compositions full of contrasts reinforce the message: what looks like fun can hide something disturbing.

Each color has been chosen for its symbolism:

• Green: the apparent naturalness of online encounters.
• Blue: the false confidence generated by aggressors.
• Brown: the deceptive well-being they transmit.
• Pink: the sweetness and closeness they simulate.
• Red: the calculated action they execute.
• Fuchsia: the creativity to deceive.
• Purple: the mystery and the lie.
• Black: the tragic end of the "game".

Fashion as a tool for social reflection

Composed of 20 looks aimed at a female figure, the collection goes beyond the aesthetic, becoming a warning about the real dangers behind online video games and false identities. A design that, from fashion, launches a clear message: protecting yourself is part of the game.

LIFE AT PLAY: Where fashion reveals what the game hides.