The Yeezy JP 90 was born to change the status quo. This new range of Adidas is presented as a groundbreaking collection that, through an aesthetic based on the Japan of the 80s, aims to break with everything that has existed to date. The Yeezy brand has distinguished itself for the exclusivity of its products as well as for generating expectation with each new launch. This new generation symbolizes a new endemic awakening, differentiating itself from the competition, offering a new graphic identity and products that bring brand value.