This project for the creation of the image of the ESADA Alumni Association is the last one that the students of 3rd year of Graphic Design have carried out during the course 2018 - 2019. The alumni association is an important element for ESADA, as it gives voice and the importance that corresponds and deserves the student body because, after all, a school without its students would not exist.

This project calls for the proposal for the ESADA student association website and the creation of the advertising campaign to communicate the values of the association.

Silvia in the first stage of the project spent time studying the target audience for the website and campaign. In web design is very important the user experience (UX), so she had a member of the association as user persona and so the whole design was focused on the user.

As you can see, the advertising campaign aims to attract the attention of ESADA students in a fun way, empathizing and sharing expressions of everyday life among students.

The color palette stands out, with bright, flashy tones that bring a young and dynamic spirit. We leave you a video at the end of this project so you can see how the website that Silvia has designed would look like.