For the design of the T-shirts, we researched about the current trends in young people, reaching the conclusion that most of them wear a streetwear style.
With this information we looked for brands that were included in that style in order to analyze their garments. Most of them show a front print and a small back print to reinforce the first one. There are also T-shirts with the reverse effect, but what does not change is the presence of the logo on all the T-shirts to leave a mark on the garment and the public recognizes the brand to which it belongs.
The T-shirt features a modification of the ESADA logo. This turns the school's brand into a more dynamic and sporty symbol. At the same time, it makes the young people who wear it feel part of a group, something indispensable, according to Ángeles Rubio in her essay.
With this information we looked for brands that were included in that style in order to analyze their garments. Most of them show a front print and a small back print to reinforce the first one. There are also T-shirts with the reverse effect, but what does not change is the presence of the logo on all the T-shirts to leave a mark on the garment and the public recognizes the brand to which it belongs.
The T-shirt features a modification of the ESADA logo. This turns the school's brand into a more dynamic and sporty symbol. At the same time, it makes the young people who wear it feel part of a group, something indispensable, according to Ángeles Rubio in her essay.