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ESADA Clothing

Juan Carlos García Rufino

1ºBA Graphic Design
ESADA Clothing
For the design of the T-shirts, we researched about the current trends in young people, reaching the conclusion that most of them wear a streetwear style.

With this information we looked for brands that were included in that style in order to analyze their garments. Most of them show a front print and a small back print to reinforce the first one. There are also T-shirts with the reverse effect, but what does not change is the presence of the logo on all the T-shirts to leave a mark on the garment and the public recognizes the brand to which it belongs.

The T-shirt features a modification of the ESADA logo. This turns the school's brand into a more dynamic and sporty symbol. At the same time, it makes the young people who wear it feel part of a group, something indispensable, according to Ángeles Rubio in her essay.

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ESADA Clothing