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CITROEN DS Tense

Mar Romera Domínguez

3ºBA Fashion Design
Citroen Portada

Tense is a mixed collection of 20 autumn/winter looks in collaboration with the Citroen DS brand.

In this case the DS X E-TENSE model, a prototype car to be marketed in 2035, whose vehicle follows a futuristic and touristic line in which you choose the driving method: autonomous or conventional.

The asymmetry of this model can be interpreted as the union of 'emic' and 'etic'. Although they seem irreconcilable descriptions, this car model gives us a double experience that makes it unique: the autonomy of the driver (emic) and the autonomy of the vehicle (etic).

The aesthetic value that fundamentally characterizes the collection is "the entertaining", understood as that which causes expectation. These expectations that it generates come from the imaginative play with which the sketches are worked: lapels that become a high collar, a jacket placed in an unusual place.

Another aesthetic value that is present is 'the imposing'. The sketches, for example, are designed with disproportionate born measures, with extremely long and thin limbs.

'Rever', these letters are also present in the collection, arranged to be seen from a mirror, resulting in unexpected impressions. Finally, values such as "the marvelous" would be at the heart of the meticulous work with which I created the project.

Perfection and quality are two basic guidelines in the whole procedure.

Image gallery

Tense Mar Romera 3
Tense Mar Romera 2
Tense Mar Romera
CITROEN DS Tense
Citroen Portada